Mission Statement
At Fidgets & Widgets Ltd, we are committed to making innovative, inclusive, and sustainable Cognitive Focus Devices (CFDs) that empower neurodivergent individuals. Our mission is to create thoughtfully crafted tools that support focus, self-regulation, and sensory needs in everyday life, whether at school, work, or home, while prioritising environmental responsibility and championing equity, diversity, and inclusion.
Sustainability is at the heart of everything we do. We carefully select eco-friendly materials, reduce waste through responsible manufacturing, and embrace ethical production practices to ensure our products are as kind to the planet as they are beneficial to the user. By incorporating biodegradable, recycled, and recyclable components, we strive to minimise our ecological footprint while maximising positive impact.
Equity, diversity, and inclusion are fundamental to our approach. We recognise that neurodivergent individuals have diverse needs and experiences, and we are committed to ensuring our products, business practices, and community engagement reflect this. Our designs are informed by lived experience, research, and collaboration with neurodivergent communities to ensure accessibility and usability for all.
Our work extends beyond product design—we actively collaborate with universities, colleges, and schools to advance research, education, and innovation in cognitive support tools. Through academic partnerships and ongoing studies, we explore the potential of CFDs for a wide range of applications, including stroke rehabilitation, PTSD recovery, and other therapeutic interventions. By integrating science, design, and lived experience, we strive to push the boundaries of what cognitive focus devices can achieve.
We understand that no two minds work the same way, which is why we prioritise user-centred design and personal choice. Our products blend functionality with creativity, offering practical solutions that help reduce anxiety, enhance concentration, and encourage self-expression. We strive to create tools that empower individuals, regardless of their neurological profile, background, or circumstances.
Fidgets & Widgets Ltd is more than just a brand, it’s a movement. We are dedicated to breaking down barriers, challenging outdated perceptions, and fostering a world where all ways of thinking are understood, valued, and celebrated. By combining ethical craftsmanship with a deep commitment to sustainability, inclusivity, and scientific research, we aim to create a future where everyone has the tools they need to thrive, without compromising the health of our planet.